On September 19- 21, the Pasadena Convention Center housed this years L.A. Post Production Conference and Digital Video expo exhibit. I learned of the expo due to my association with the Digital Media Artists / Los Angeles (DMA/LA) user group. On September 19, we held our annual meeting toward the end of the expo. An extension was provide to attend the exhibit floor for free, based on signing up by a certain date or a code from the user group.
The floor was a small space but, not due to the size but exhibitors, packed with some great gadgets displayed by various companies. Exhibitors included the likes of Canon, Flolight, American Society of Media Photographers, Carl Zeiss, Western digital technologies, American Cinematographer, and The Secrets To Distribution to name a few companies. One of the surprises on the Floor was the presentation theater, hosting for example a preview of California Forever a documentary written, directed and co- produced by David Vassar, and editor Christian White . It is a two-part series which will air on PBS. David speaks about the use of the Red Camera to capture footage. Another lecture for all indie film makers was by Jerome Courshon, The Secrets of Film Distribution, which gave a real education on getting your film out there with a plan of action. An enlightening bit of information for the uninformed.
There was an option to attend some of the L.A. Post Production conference sessions for Adobe Creative Suite, Apple Final Cut, Editing with Avid Media Composer, and Digital Video Production. You could attend any of the workshops by purchasing a 1-3 day pass.
In the end, although small, this was a great conference for those wishing to explore techniques, cameras, camera rigs, lens, etc. It is a small venue, but lets hope it grows.
Saturday, September 8, 2012
Although the economy isn't in the best of conditions. This event is alarming given the machine wasn't really up and running at full capacity, before closing it's doors. Unfortunately, while this news report was released it was literal on the heels of Digital Domain's announcement of closing their Florida facility. I feel for the many artist who uprooted themselves to Florida, to face this problem so early. dilemma